About us

Driven Equation is an international production company that was founded to become the vessel of expression for selected work from Helena Sardinha and Rafael Thomaseto.

As young professionals, Latinxs, Queer-identifying, and advocates of gender equality, they have as their greatest mission the expansion of inclusion and representation in media. Since 2018, Driven Equation was formed from the previous working years of Helena and Rafael, through the realization of sharing not only the same ideias, but also the same values, approach to creation and synchronicities of life that brought them together.

The company curates a refined selection of stories that highlight social issues and marginalized themes — aiming to foster dialogue and awareness about contemporary matters. Utilizing the mediums of narrative, documentary, music and branded content, Driven Equation creates creatively innovative work, with captivating storytelling and social responsibility.

Helena Sardinha

Cofounder & Producer

Rafael Thomaseto

Cofounder & Producer
São Paulo
Los Angeles
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